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One of my greatest shames in life is that I never learned to swim. I almost did. I took swimming lessons as a kid, learned a very basic cross stroke, but when it came time to tread water, I was too worried about sinking to go to the deep end. As a result of this, trips to the beach involve more sitting than swimming. When I do go in the water, it’s only up to my waist or chest, which just so happens to be the breakpoint when the waves are big.
A few weeks ago, I listened to the Phil M. Jones audiobook, Exactly What to Say, which outlines 23 persuasion techniques for anyone who wants to sell a product, service, or idea. Lesson #9 was about using the Series of 3 to help folks make a choice. It’s structured this way: (1) you can do something hard (2) you can do nothing (3)you can do the attractive option I’m presenting you. This presents your idea as both sensible and a relief from the other less effective choices. I thought about this when I was dealing with pretty choppy surf in Dewey Beach last week.
When a wave is coming and its bigger than you are, you have three choices:
You may be amazed by this reasoning, but I’ve always chosen #1 to “keep my head above water”. That’s a popular survival phrase and, in this case, completely mis-applied. I tend to avoid going underwater at all costs. But, when I asked my wife about #3, she said you feel a slight jolt, but you end up in mostly the same position you started in. So, I tried it. Then I tried it again. Then, a third time at the base of a wave that had to have been 6-7 feet tall, easily the biggest I’ve ever encountered. Each time, I went underwater, felt that slight jolt, then resurfaced on my feet, in a complete ready position for the next wave.
There are two lessons here:
So, while I didn’t learn to swim on my summer vacation, I did learn to choose.